Gallagh Media - 2x in 5 weeks

 

Transcript

Leon Castillo  07:49

Alright, so 123 Good morning, Connor. Thank you very much for jumping in. How are you?

Conor Gallagher 

 No worries, then how are you?

Leon Castillo 

I'm fine. Absolutely fine. Congrats on your Marathon yesterday!

Conor Gallagher 

Cheers. I’m very much sore today. But you know, I'm managing.

Leon Castillo

Man, you're really becoming Selfmastered at an accelerated pace, right?

Conor Gallagher 

Yes, absolutely. Yeah, I can definitely say that the course helped me to shorten the timeline. Only about nine weeks training. And we're here. It's done. So onto the next thing.

Leon Castillo 

Incredible. Tell us a little bit about what you do and how did you came in contact with us.

Conor Gallagher 

So what I do is at the moment around kind of a marketing-tech agency. So I run marketing and sales for various clients. But I also do (because I did a degree in computer science) I also do a bit of automation and kind of systems. So I'll come in, and I'll take a look. I say for example, one of my clients now as a medical business, and I'll take a look at how all of their systems are working, and just find ways for them to work better. So I'm trying to save people time, make it more efficient. And it's actually it's a lot more satisfying, then you would imagine because you realize after people are like, geez, you just saved me three hours a day in admin work, which is a very, very gratifying process. So that's what I do. Oh, what was the second part of the first question?

Leon Castillo 

 How did you get in contact with us? And what problem were you trying to solve when doing so?

Conor Gallagher 

 Sure. So I came in contact with you. I was following you on Twitter. But then a friend of mine named Thomas, who's another guy who's in the course he's a writer over in the UK, give a strong personal recommendation. And because I know him so well. I just knew that there was a lot of strength recommendation. And then when I came through and had a conversation with you could again I could see that you were very trustworthy person. And then you showed me of course and a lot and that was really all I needed. I said, Okay. These guys are both clearly very trustworthy, they're both badasses. So 100% I'm ready to go with the course. And the main problem that I was facing when I started was that I was kind of just being run by the days. I knew what I wanted to do, I couldn't see any way through the day-to-day grind of just having so much on my plate like never going away no idea how to run it. No idea how to, to get to the next level to start like self-managing really self-management was my main problem, you know. And it is still a problem that I've had like, once or twice. And I noticed that when I fall off the protocol for a day, immediate drop, probably to like 30 or 40% overall performance from like a typical 70 to 81 when I'm using Selfmastered. Like, it's immediate, you can see the test straightaway, it's crazy. So that was kind of my main problem that I had these grand visions, but I didn't have any idea how to put them into practice and get to them. And I'm only on the course now about five weeks haven't even finished, I finished on 70% of it. But already, I've learned so much that I feel like they've kind of become like, as you would say, become inevitable. It just feels like it's kind of a question of time will pass. And I will get there. And it's just kind of a gradual thing each week and you know, gradually automating more things I hired someone two weeks ago, who's been fantastic. You know, I'm still learning and developing and getting all these new skills. So, you know, if someone were to come on the course and say, hey, I want to do these things, but I'm not entirely sure of Am I kind of capable of it yet, like, you know, if you have an idea, like, you can go and learn, I learned, you know, SEO in from a baseline understanding to like a relatively high level in you know, about a week because of the Protocol. And because I was able to study effectively, build it all in and build a little bit of it into my daily workday that I was able to do it every single day. And you can really learn things and just kind of add, imagine, if you had a baseline skill set, you can kind of add them to your, to your quiver, really, really quickly. And then you start to see as well, I think because you get an extra bit of clarity of thinking, from obviously meditating from using the Selfmastered Dashboard and kind of analyzing your performance in real time, you start to get better at, you know, the crux of learning, which is basically when you're trying to connect areas that don't have obvious connections. And when you can start making those connections, you start doing that. So say if I'm in marketing, you know, and I'm there I'm connecting, for example, like your SEO, you're connecting that to your site speed, you're connecting that all the way over to the importance of the copywriting, the funnel building, you start to just see the connections between the different things and you get a very holistic view of a topic or an idea. And when you do that, you get a very, very clear understanding that that's not possible unless you can separate yourself from it, and have that clarity of thinking that most people probably don't have in the day to day life.

Leon Castillo 

That's a big chunk of what we teach and how we operate in Selfmastered. Been able to work on the problems and use complexity science to actually separate yourself from each problem and analyze it from an external perspective, which frees a lot of headspaces to actually think and perform at a much higher level, which is what you're experienced, right?

Conor Gallagher 

100% Yeah. And that's one thing that I would, I would tell people, that's, that's exactly how it happens, you know, you have to learn how to do that to kind of separate from it, in order to properly learn and to take on the topics. And I guarantee, once you start doing it in this way, you wouldn't be able to go back, you know, what was one thing I mean, Thomas discusses that, it's like, every piece of productivity or self-help or not self-help, I suppose: self-improvement. advice, if you if you had someone who went out there, with his team took all of that took the best bits and put it into a system so that you never have to even look at that topic. Again. You can just read and reread and imbibe and internalize this. That's it. You don't need to do any of that ever again. Forget productivity Top Tens: don't even bother. So there you go. I think even that in itself is worth 1000s of man-hours. And you know, there's no need to go trialing different systems because they've it's been done for you know, I mean, the stress testing of, of like, okay, is this the best way to try learning is the best way to work. So the Pomodoro is or whatever that kind of a thing but the Selfmastered Protocol systems are just far, far above, you know what I mean? 

Leon Castillo 

I really think so too, because we've been honing this for over five years at this point, and one thing that we say in the program that I strongly believe in is that there's too much information around us, so we need to be very good at separating noise from signals. Yes. And in a productivity and self-development world, there is just too much noise. And there's no reliable way of finding the best information, implementing it into a system, and then using data to solidify those performance improvements over time, which is what we do, right? So this has been the focus from Selfmastered when we started working on these years ago, like how to make sure that we're actually driving positive change, and we can prove it. There's actual data behind it. And that's how the protocol was born and how the dashboard was developed. Because we wanted to make everything that we discussed actionably. And we looked into complexity science, behavioral science and neuroscience to say, okay, what are the most actionable frameworks here? And I'm happy to see that you believe with we've made it because people really have great results from what we do.

Conor Gallagher 

And even if you're the type of person like myself or Thomas who are not naturally trackers, like I wouldn't be the type who would be who would have been to meticulous tracking or journaling or anything like that I would have been a lot more kind of instinctive or instinctual, if you will you develop your intuition still even further. And the actual tracking of it all which what you think it is, it's almost like it sets you free. And it gives you more time rather than taking it away, which was a misconception that I had had before that this would take too much time. And I'd rather just kind of be intuitive about it. But then once my workload really took on, I realized that the intuitive right just didn't work, you need to plan it means meticulous because in doing so, you actually give yourself more time. Seems counterintuitive. But that's just how it works. You kind of once you get into the habit of working, you're 100% 0% all in all out. There's no other way to do it. Like you just realize how much more time you have how much more you get done. You know, you probably get more done in a week, then other people will get done in a month, if not more than a month. Really.

Leon Castillo 

Probably it is yeah, I think we've solved  the performance at work problem really. Because as you said, there's no better way than doing it. Like we do it: with the Protocol and the ringfenced sessions and managing the power of urgency and setting an intention and then reflecting,getting that feedback. Right? And in terms of business, how not only have you run a marathon in five weeks, which I think it's absolutely incredible.  I'm, I have I haven't done that, ever. But now I need to try it. Yeah. And in terms of business, so you've hired people, you, you said you couldn't afford more clients, how has your revenue evolved? How has your basically your new way of working reflected on your business? 

Conor Gallagher 

I would say it's reflected in that I get a lot more done every day. In terms of revenue, it's probably doubled. Okay, that went for in five weeks, which is pretty significant, really be interesting to see what it's like the end of the 12 weeks because there has been the last two weeks in particular, it was important that I hired someone. And then for the last week as well, it's been important that I kind of implemented new systems to kind of just get everything taken over. Just in terms of like the repetitive actions, I was really able to go and have a quick look at the audit and say, Okay, what is taking the most time every single day? Let's move on like that. I know, I think I'm getting into the point is with the nature of the business that I'm in, when your clients, your income kind of increases almost in a sort of nonlinear fashion. So like you can go from taking in three grand a month to 10 grand a month, in two days, or a day. If you can tolerate the work if you can manage that workload, it's the most important thing to set up the correct systems. I think that taking on the Selfmastered Protocol made me realize that more than anything, because not only that, dealing with kind of the uncertainty; the uncertainty when you're in this game, or whatever you're doing, you're not really sure of where it's going to come from, you're worried like, Okay, what if I do? What if it doesn't work out? Or what if it doesn't go? But now, I kind of reframe it almost in a way that says uncertainty is the opportunity that you're uncertainty about Okay, will you be able to add more clients, but now it's become a question of, Okay, now I know that Listen, if I have more clients, I'll increase my revenue by another multiple. So I don't see any reason why that wouldn't jump, you know, another multiple up by two or three times even before the end of the 12 weeks. 12 weeks? Yeah, it depends. Just depends how quickly I get the systems and method and free up more of my time. Really! That's the thing. I can only do so much as they say.

Leon Castillo 

I definitely recommend that you don't try to run another marathon the next five weeks.

Conor Gallagher 

 No, I don't think I will.

Leon Castillo 

Anyway, so thank you very much for jumping in. It's been a pleasure. It's a pleasure having you in the Selfmastered Performance School. But it tell us a bit about that. How do you find the ongoing school that we have, the Selfmastered School where people share their wins, and we have our Head of Research that gets research that we think is cutting-edge and brings it to the school? How does that help the curriculum?

Conor Gallagher 

I think it's very cool. I think it's a good thing that you've created. I'm really only a part of, of two, sort of online communities. Now at this point, Twitter is just become awful, really is too many course grifters and all that kind of thing. I think it works best at the moment as a form of marketing. And that's about it. But the school itself, you know, you someone gets into this, it's about the strongest pre-qualification you can get for someone who's serious about improving, and someone who is probably at a higher level than yourself. So being able to interact and interface with someone like that can be enormously valuable. I mean, Yannick obviously, he ran a marathon in what was that eight weeks, eight weeks, I wouldn't have tried to run a marathon last weekend, if he hadn't accidentally run a marathon in eight weeks. Because I was really working off kind of the same time frame. So even just from interacting with a guy like that just opened up a possibility, in my mind, it kind of removed a limiting barrier, that I wouldn't be able to do it and realize, okay, to get from the half marathon, which is my longest run beforehand, to a full marathon, it's probably just entirely mental if Yannick can do it like that. So let's just go for it. And that's how it worked out. So I think the school is growing, and it will prove to be immensely valuable at the moment, it's already proven valuable for me.

Leon Castillo 

That was the idea when we created it. And I'm really, I'm very glad to listen to this, because it's one thing to actually go through all the most relevant books from all those three sciences and create a methodology, which is really super useful. But there's always an edge in learning from the best. So by bringing them on and sharing our wins and struggles, that's how everybody becomes better at a much faster rate, which is what we all want, right?

Conor Gallagher 

Yeah, I think, you know, even in terms of that, when people talk about mentorship, and the importance of mentorship and all that, I think what they're really getting in the dots on there is that you can probably skip, you know, maybe a year to three years of learning, by just getting in and learning the things that can't be learned from books from an expert. You know, just getting good advice from someone out there can save you. Time, look at so many factors, honestly, all of those things, and reading books can get you so far. But if you have a guy, you know who is running a business, and he's much further ahead of you, when you say, Hey, I'm not sure about these three options. Why would you recommend he say yeah, take option two. There you go. I mean, you've just saved yourself so much time, so much uncertainty, so much stress, and it'll just accelerate your progress. Massively. 

Leon Castillo 

Conor, thank you very much for jumping in. It's been a pleasure. It's a pleasure to have you on board. And let's keep rocking. Please don't run another marathon in the next five weeks. You have our full permission to double or triple your revenue yet again. Take care of your health.

Conor Gallagher 

 All right. Bye bye Leon

 Leon Castillo  23:22

Bye bye mate.