Traktion.ai - 10X Revenue in 12 weeks

 

Project Brief

Saher is an absolute beast of an entrepreneur. He was an Uber APAC founding team in his early twenties. Before joining Selfmastered, though, he was unclear about the most effective way of prioritizing & executing on his ever-growing laundry list of urgent tasks when building his new startup, Traktion (an AI-powered marketplace for on-demand marketing talent). He was doing a dozen things at once: working on getting funding, hiring a team, increasing sales, etc. He frequently found himself stretched too thin, unable to remain focused on the 1-2 things that would really move the needle. He was frustrated at the lack of progress, and his lack of focus prevented him from realizing this progress in the first place. It was a vicious cycle. In 12 weeks, he ruthlessly analyzed his performance, liberated unused execution capacity, and doubled-down on the highest leverage tasks he had available. He started progressing faster than ever just two weeks into the program and ended up 10X his revenue in just 12 weeks.

Transcript

Leon  00:00

Cool, cool stuff. So this is a quick chat to discuss that'll be your experience with your Selfmastered Program. How has been where were you before? And overall, anything you want to share with us regarding your experience?

Saher  00:16

Yeah, so you know, I first discovered the Selfmastered program, I think through your tweets on Twitter way back, and I kind of started trying to implement a couple of the advice that you had kind of put up and I got some really promising results. So I kind of dug into it deeper. And, you know, one of the like, before I started the program, one of the things I was struggling with was, so I'm the I'm the founder of an early stage tech business. And, you know, we were in the process of trying to hire a team, raise our funding, increase our sales, all the all the usual problems. But you know, as the founder of a really small team back then we were just two people, it was really hard for me to understand where to devote my energies. And so, you know, how much of my day should I focus on admin, how much of my day should I focus on fundraising, etc. And, you know, one of the one of the first things that kind of helped me very tactically from the program, was in being able to understand where my time was being spent. And, you know, when I, after the first week or so of looking back on the on the Selfmastered execution tool, I was I was able to kind of see that a lot while I was working the same. I mean, as long as I wanted to, like a number of hours, my effectiveness was maybe at 30, to 40%. This means, you know, almost half the time I was technically at work, I was doing stuff that really didn't need to be done, or could have been outsourced for a fraction of, of what my time is worth. And, you know, that's when I started kind of seeing the changes, or the benefits kind of add up. So because I was able to only focus on the one or two things per week, that would move the needle, because I was able to kind of keep a track of, you know, where the progress was being made, versus where the progress wasn't being made. It allowed me to adjust, and I mean, reflect and adjust and reprioritize, what needed to be done. And, you know, within, I think the first three months, I saw a huge change in my performance. And as a result in the outcome. So we were able to, we were able to raise 300,000 pounds from some of the top investors in London, we were we hired three extremely talented people to our team. You know, our sales grew, I think by eight x, but it could actually even be more. So like all of these changes were, I was doing the same. I was doing the same work I was always doing. But it was just in a much more focused format than before.

Leon  03:11

This is amazing. So happy to hear this. It's an amazing evolution. Has it been the first time you've used that data driven? performance methodology? Like actually, not only we have video content, and we have poor support? calls, but we use tools, and we use mental models based on actual data on your data? And any n equals one? And is it the first time you've used this kind of technology to adjust your performance? 

Saher  03:39

Yeah, you know, so I mean, even before Selfmastered, I was I was doing a fair bit of journaling, I would review my I would review my days, I would probably I would set in place like my my goals and tasks for the for the month ahead. But yeah, so the this is definitely the first time where I was able to look at it, not like able to look at my my performance, not just from a bird's eye execution kind of view. But also being able to really go down into the, you know, it's hard to explain without actually kind of showing the tool to explain like how this works. But what's what's interesting is that it combines it allows you understand, like, Where is the world, when is the best time for you to be doing the best kind of work, you know, so you're able to understand what patterns your body naturally works it so whether you're really efficient in the morning or you're really efficient in the evening, what kind of work actually gets done at what times of the day. And more than that, it's also about being able to tie in your simple things that can daily protocols, like you know, do you go do exercise every day, like I used to exercise pretty much every day, but I didn't really I didn't really know what my cadence was, you know, was I doing it five days a week was I doing it for is a week where they're doing it two days a week, you know, by, by combining this all in one place allows me to see, alright, the best days are the most productive days of my week, were also the days where I did my meditation and my exercise in the morning. Like, that's, that's a great signal, you know, because then the next week, I say, Okay, do I want to do, I want to make it easier for me to do good work, just metadata and workout in the mornings. And then and then the rest will have a higher chance of falling into place.

Leon  05:26

Exactly. And so you're working on core dependencies between your habits, and you have a proper system to actually eliminate that because we are faulty memory creatures, humans, it's very easy to forget, right? Especially when you're moving very fast at the helm of a startup, there's so many thing racing towards you. And you need to be very good at prioritizing and maximizing your cognitive leverage, as we call it, in the middle of the storm, right. So, I mean, you're an absolute very, very good example of somebody working on high level problems, but actually liberating that extra 50% capacity that you were looking for. Yeah, I mean, if I, if I look back to the first couple of weeks with the Selfmastered program, but also the tool, kind of realized that a lot of the work just didn't need to be done. And it hasn't been done going forward. And it's not made any difference to in fact, it's probably helped the business succeed more. Of course, I'm in your edX your sales, your hiring team, and, and the problem you're trying to solve is not easy. It's hard, and which is what makes it meaningful. Right? And in terms of the our video library, right, because now we're gonna go to the community side, but w library, how structure we have 40 plus lessons. So how did that help you reframe the way you approach your work.

Saher  06:52

Um, so I guess I'm, I'm generally someone who is very, I wouldn't say cynical, but I'm definitely skeptical, right, especially about terms that can be slightly esoteric in nature. So things like, you know, motivation, or purpose or peak performance, you know, because peak performance is something that translates into very, very different things for different people. So I've actually never, I've never been interested or are keen on trying coaching programs in the past, only because I never really understood the the gap or the research behind it. You know, and something about the Selfmastered program, by contrast, is that you do have these esoteric concepts all over the place, right. So you can have things like the mission you working towards, or the difference you want to make in the world, all of that which which is, which is great, but it's supported by a lot of research, and that research is explained in very simple terms into, into helping you understand kind of, you know, that like the mission, or the purpose is the tip of the iceberg. But there's a there's a lot of research that has been compiled and explained in very common terms as to why this is something that, you know, shouldn't be worked towards. And, and another thing that also kind of helped me with the video content is that it's, it's a, it's not a kind of take it or leave it type of thing, right? Like, it's, it's something that is meant to be questioned. Most of the most of the courses, most of the videos are accompanied by some sort of a worksheet or a workbook. And that actually, you know, it leaves enough space for me to think for myself, because the kinds of things I want to be peak performance in aren't the same as you, or the other 8 million people out there. Like we all have our own motivations, and our own ways of going about things. So you know, rather than rather than saying, Oh, you shouldn't be working out every single morning, it actually pushes you to discover, when should you be working out, you know, what kind of workout should you be doing? And how does that then slot into your, to your most productive day?

Leon  09:05

Absolutely, absolutely. Because as we say, self awareness is the catalyst. It really uncovers that unused capacity and unleashes the possibility of having a big performance life. But one appraisal the industry that people just provide content or provide a one sided approach to it, when we're all different, as you just said, so it's an e plus e equals one. And just one little bit discuss. Something that I'm really passionate about is the performance sport, not only we provide a video library, but we also have a school in which all of our members bring their own definition and solve each other's problems based on the different life situations and business challenges that they're all facing. So most of what we discuss applies to most people, but there's always something that it's deeply unique and personal, that can leverage other people experience to really get to that next So how is that community been? How do you find that upper echelon of the submaster? experience?

Saher  10:10

Yeah, so you know, I mean, I'm no stranger to to communities, and whether it's forums or slack communities or any of these things in the past, um, one of the things I've always been slightly one things I don't don't like about a lot of this is that there's often a lot of noise, right, there's often a lot of noise about people who are either trying to, like pitch their own solutions to problems, or, you know, or actually not like, contributing to the community. One of the things that, at least I've found different about the Selfmastered performance school is has a small number of people right now. But you know, they, they do look, they do seem local, and look like extremely high performing people in whatever they're doing. So whether it's a job or a business, or a law firm, like, these are people who obviously value their time, and then and their purpose extremely highly. So, you know, it's the quality of conversation is very different. Because you know, that these are people who are, who are here, not to build up some sort of imaginary internet cloud, but to actually give and get back from this community. You know, and, again, this is something that I've seen, happen with, with, with people in our situation where some things might come extremely easy to you, while others may not. You know, so in my case, it might be, let's say, I find it really hard to work on my sales letters, but some are some other people in the community find that really easy, but they might find something else really difficult, which comes very naturally to me. So it's all about kind of exchanging, like tips and hacks to understand like, how each of us managed to kind of master or, you know, apply these systems without a lot of friction. So, so far, my experience has been

Leon  12:08

Yeah, great. Amazing. So happy to hear this. Thank you very much for hopping in. We'll continue seeing each other in the Selfmastered Performance School and wish you all the best with your next evolution of Traktion. 

Saher  12:23

Thank you, Leon. Always good to be here and speak soon.